Whether you are a blogger or a journalist, building a relationship with your readers is probably your most important order of business.
Why?
Think about it — building trust, not deceiving your readers, being sure to level with them when discussing a topic. It’s not even about having credentials or experience in a given field; it’s about letting your audience know where you stand, how you think, and what your motives are. Read the rest of this entry »
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Sep 3rd, 2008 |
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