June 29, 2008 | In: Blogging
5 Things I've Learned About Blogging
I started seriously blogging a little over a month ago (this site has technically existed since March, but I didn’t get around to working on it until mid-May). Since then, I’ve learned quite a bit, and I thought I’d share with you what I’ve discovered so far:
1. It’s not as easy as it seems. I mean, it’s easy if you don’t care about traffic and advertising. But if you want your blog to be read, you’ve got to put some work into it.
I’m not just talking about writing quality content or creating a good design or any of that standard website stuff, either. You have to get involved. Join communities and manage SEO (search engine optimization) and keep yourself going. I’ve been trying to post regularly, and I even — gasp — have a schedule. Not that I always stick to it, but it’s there! I’m only just getting used to consistently writing content and finding my style.
2. It’s a bumpy road. Check out the traffic statistics for The Writer’s Pulse since I started counting:
It’s a roller-coaster, that’s for sure. Most of that traffic has come from StumbleUpon, but there has been a steady increase of standard visitors, from searches, general traffic, and various link-backs. The lesson here is that, so far, growing this site’s “popularity” has been very much akin to trying to jumpstart a junked Edsel.
3. Help and be helped. Joining social networks and communities is not only a great way to make friends, but it also allows you to share your blog with others. The important thing to remember, though, is that you only get what you give in return. Leaving comments, reviewing blogs, stumbling, digging, giving advice and praise and positive criticism. Helping each other out. You also learn a lot, too, just by interacting with bloggers of all types who cover all sorts of different topics. BlogCatalog is great for this.
4. Reviews are reviews. I admit it — I got a little miffed when I received some negative (though, granted, helpful…not exactly friendly) criticism the other day about one of my articles. Here’s the thing, though: reviews are reviews. Good or bad, they’re free advertising.
I’m not saying there’s no such thing as bad publicity (clearly there is), but most of the time a complaint is subjective. Others will look to see for themselves, and in fact they may very well like it. Don’t always try to please those who destructively criticize, either — you don’t really want those kinds of people visiting your blog, so let them go on their way. They have other sites to haunt.
5. The experience is as good as you make it. For a while there, I was doing what I’m pretty sure every n00b blogger does — checking stats constantly, reading blogging advice, searching for new ways to drive traffic, totally burning myself out. But after a while I realized that my stats probably haven’t changed in the last two minutes, I can only read so many articles about the same blogging tips, and I shouldn’t make more out of it than it is. It’s better to just stop worrying and do your best.
I still have a long way to go, and this is just the beginning. But I think it’s a good start.
If you’re a blogger, what have you learned? How has the journey been?